After establishing the 'frame,' there will come a point when the teacher introduces a new 'commission' from a fictitious client. This may come in the form of a letter, or an email, a video, etc. It's important to be clear with the class that the commission and client are not real. Otherwise they will feel cheated if they think it is real and then find out it isn't. But you can simply say to the class, 'Of course, I wrote the letter myself. But can we agree that this is the kind of letter we might receive as a company?'
The teacher words the letter (or script for the video, etc.), so that the 'commission' from the 'client' sets up the work that the class needs to do - and meets the teacher's curriculum targets. In the case of Sky Jet 7, for example, the 'commission' was to prepare a bid to run three new routes to Indian cities - so covering the curriculum topic (India).
Example of client 'letter'
A letter implies tasks as well as 'outcomes'
This example is taken from The Really Useful Creativity Book by Dominic Wyse and Pam Dawson. (Routledge, 2009.)
Dear Gardens R Us,
We have heard a lot about your interesting garden design projects and would like you to provide some ideas for a special garden that we have been asked to construct for one of our clients.
This is to be a garden for partially sighted and blind people, so we know that this will present you with quite a challenge. However, we know from your previous work that you will no doubt come up with some exciting ideas that will work well. We are sure you will take health and safety issues into account when drawing up your suggested designs.
We have no restrictions in the shape or size of the garden, but we do know that this is a completely empty area, with no existing trees or buildings to be taken into consideration. All we need at this stage are your suggestions for the types of plants that might be included, together with some layout designs that will be workable for partially sighted and blind people.
We look forward to seeing your designs.
Make it personal
It's best to make the letter seem as if it is coming from a real person - who maybe has a personal reason for wanting the job to be done. This will increase the class's investment in the commission - it isn't simply a regular job order from another company.
For example: the letter above could be rewritten, so it is coming from a woman whose mother left some money in her will, to create a special garden for partially sighted and blind people. So the client has a personal investment in seeing the project completed.
The commission ends in a final 'publication' of some kind.